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Joico
Color Endure Violet Sulfate-Free Shampoo (For Toning Blonde / Gray Hair) 1000ml

$63.95
or 4 payments of $15.99 with
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  • A color-preserving shampoo for illuminating blonde & gray hair.
  • Enriched with violet dye to ensure optimum toning.
  • Neutralizes oxidation that can lead to discoloration.
  • Boasts an exclusive Multi-Spectrum Defense Complex.
  • Helps extend color longevity & tonal integrity.
  • Leaves hair cleansed protected & more manageable.
Local delviery is carrier out by USPS. Delivery currently occurs within 7-14 business days.
Please allow a few additional days for rural and remote areas, Puerto Rico and Hawaii.
Shipping is available to APO/FPO/DPO addresses.
For most items shipping is $8.95 under $75 in value. Free shipping is available for most purchases totalling over $75
Depending on dispatch location and weight shipping costs on some items may vary. The shipping price is shown on the product information page with a final combined shipping cost shown in checkout. As items can be combined the final shipping price will often be less than the total shipping costs shown on the product information pages.

DHL Express - Many items are able to be sent via DHL Express, it is recommended to avoid in delays due to COVID-19.
Delivery usually occurs within 2 to 4 business days. Please allow a few additional days for rural and remote areas, Puerto Rico and Hawaii.
For these items (non dangerous goods) delivery costs as follows:
Under $25: $12
Under $50: $10
Under $100: $8
Under $190: $4
Over $190: Free



More Information
Water, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide MEA, Glycol stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed keratin, Cocodimonium hydroxypropyl hydrolyzed keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone quaternium-16, Amodimethicone, PEG-6 caprylic/capric glycerides, Undeceth-11, C11-15 pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-BUTETH-16, Ethylhexyl methoxycinnamate, Ethylhexyl salicylate, Polyamide-2, Limonene, Linalool, Fragrance
06/08/2015 by Elizabeth M
I have used this product on and off for many years, through all the packaging changes! Really like the fact that you can leave it on for a short period of time for minimum effect, or longer for a more dramatic effect. Being Joico, it is an excellent product.
05/11/2015 by Denise B
300ml/10.1oz: I was full of trepidation and anticipation after purchasing my first purple shampoo. My hair had gone a bit brassy after
getting Blonde streaks so I decided to give it a go, leaving it on for 3 minutes before rinsing it off. It is a fantastic shampoo toning down the yellow blond to a nice warm Blonde & also highlighting any silver hair you might have. It has a nice smell and lathers well.Everyone has complimented me on my soft shiny Hair. I would recommend this shampoo to anyone concerned with brassiness in Blonde hair. Excellent price too.
07/04/2014 by Tui T
300ml/10.1oz: I am a devoted fan of Schwarzkopf purple shampoos to keep my blonde hair in check, but as it wasn't available I decided to try this Joico product instead. It didn't seem to be as 'potent' as Schwarzkopf or some of the other products I've used in the past, in that if you leave those ones in too long it can start to make the very light parts of your hair purpleish temporarily. BUT it still works great and is maintaining my blonde wonderfully - especially considering I've just gone back to blond after being dark brown and ran the risk of going slightly 'morange'. Great price too!
03/17/2017 by Sue F
300ml/10.1oz: This is much better than I had anticipated after having tried so many.
It did not leave my hair very dry and appeared to tone down the brassiness; which in my colour is like a bright yellow but appears brassier due to dark roots.

Nice smell and texture.

I highly recommend it :-)

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